Comcast Claims Interactive Ad Success

TV ads that let viewers set reminders to watch or record upcoming shows are already paying off, according to one Comcast Corp. executive.

In one instance of an interactive TV ad campaign tested in San Francisco, Comcast Spotlight director of product management Kathleen DeBenedictis credits such "reminder" ads for bringing in more viewers in key demographics. "It's all about driving viewership to those programs," DeBenedictis told the audience here yesterday.

The campaign included interactive reminder spots run by Lifetime Television and CBS on Comcast's San Francisco system, where it says it has 1.2 million interactive TV-enabled homes. Two days prior to the premiere of Lifetime’s Project Runway series -- which targets women 18 to 49 -- the network ran "remind record" spots. The campaign resulted in a 74 percent higher viewership for the 18-to-49 demo in San Francisco compared to other top 20 markets, DeBenedictis said.

DeBenedictis said Comcast Spotlight has run about 200 paid interactive TV ad campaigns, including 15-second and 30-second tune-in campaigns from programmers. It is also running spots from advertisers that allow subscribers to request more information about a product.

Comcast also surveyed subscribers to get feedback on interactive ad campaigns. Some of the results: 98 percent of subscribers surveyed said the interactive ads are easy to use; 95 percent thought the interactive ads were appropriate; and 97 percent said they’d use interactive TV ads again in the future, DeBenedictis said.

“We’re definitely seeing that viewers are responding positively to these applications, and they perceive them as valuable.”

Refreshing 'tired' stories
In addition to interactive advertising, Comcast is stepping up its focus on interactive TV programming. The MSO plans to deploy an EBIF-based ITV application for CNN, which will afford digital cable subscribers access to news stories supplied by CNN.com, Turner Broadcasting vice president of business development Michael Quigley said Thursday.

The application, which Turner has been developing for about two years, will prompt subscribers to press the select buttons on their remote controls to access text-based stories and photos supplied by CNN.com, Quigley said.

The ITV application will also allow viewers to access VoD content from CNN from its linear TV channel. The app is designed to keep viewers tuned to the channel longer, according to Quigley.

“One of the things we have a need to address at CNN is when the viewer tunes to the network, and says, ‘I’m tired of the story.’ In that situation, without some kind of interaction, he could ultimately [change channels],” Quigley said.

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Comcast rolls out mobile broadband to 5 cities

Comcast Corp. on Wednesday said it has rolled out mobile broadband service in Portland, Ore., Philadelphia, Seattle, Houston and Boston.

Called High-Speed 2go, the service in the five cities will operate on Sprint Nextel Corp.'s nationwide 3G network.

Comcast is offering a "Fast Pack" $54.99-a-month promotion for one year that bundles mobile and wired Internet access. The price will go up to $69.99 a month after 12 months.

Existing wired Internet customers can add mobile 3G broadband for $40 or more per month for both services.

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Comcast sees good quarterly results

Comcast Corp. its quarterly profits go up. The good thing is that it was able to beat the analyst expectations.

Comcast is the largest cable company. It has been able to do this, since the company added newer customers through its high-speed Internet services.

The company saw its earnings rise by 31 cents as against the expectations of 30 cents.

The Philadelphia-based company was able to add 1.02 million new customers.

Comcos has also rebranded itself and takenover the name if "Xfinity". With this, it wants to highlight that it gives very high speed Internet service.

Then there are services lime "OnDemand Online" which helps the customer watch videos on the Web.

The news reports also suggest that Comcast is trying hard to win over the customers of Verizon. Its main focus is Philadelphia and Washington.

Comcast saw its net income increase by 12 per cent to touch $866 million or 31 cents for every share. Last year, the figure was $772 million or 27 cents.

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Comcast To Offer Norton Security Suite To Its High-speed Internet Customers

Comcast Corp. (CMCSA: CMCSK) said that starting today it is offering the #1 brand in Internet security, Norton from Symantec, to residential and business high-speed Internet subscribers for no additional cost.

Norton Security Suite, powered by Norton 360 technology, includes PC security that protects against viruses, spyware, worms, Trojans, malicious bots, identity theft, as well as a range of customizable parental controls.

Comcast subscribers with Macintosh systems will receive Norton Internet Security for Mac. The Norton Security Suite is valued at $160 for residential customers and the Norton Security Suite Business Edition is valued at up to $490 for business customers. It is available to Comcast High-Speed Internet subscribers for no additional charge, the company said.

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COMCAST ANALYZEING NEW LIBEVALUED WI-FI REPAIR

Comcast Corp. is contrast a giveaway wireless Internet make use of for a wire subscribers in tools of New Jersey, following in a footsteps of a associate wire operator.

Comcast shadowed Cablevision Systems Corp., which is charity Wi-Fi in a Long Island, Connecticut as good as Westchester markets as good as will finish a wireless rollout by early 2010.

The partnership is meant to magnify a strech of any wire operator's Wi-Fi; a Comcast patron can entrance his wire operator's Wi-Fi in sure Cablevision markets as good as clamp versa.

Comcast mouthpiece Mary Nell Westbrook pronounced Wi-Fi speeds will be 1.5 Megabits per second, allied to DSL during home. Users will be asked for a username as good as cue they make use of for Comcast's Internet make use of prior to they can entrance Wi-Fi.

If all goes well, Comcast could confirm to hurl out a giveaway make use of nationwide, to be accessed by laptops as good as alternative Wi-Fi devices. But Westbrook cautioned which a hearing is still in a really early stages.

Philadelphia-based Comcast pronounced a Wi-Fi hearing is apart from a mobile wireless corner try with Clearwire Corp. as good as alternative companies regulating WiMax technology. Cablevision motionless to go a Wi-Fi route, given it wasn't concerned in a Clearwire deal.

So it won't remove business to phone companies, wire operators have been seeking to supplement wireless to their video, Internet as good as phone services.

Comcast, a nation's largest wire operator, has set up apparatus during about 100 New Jersey Transit commuter rail stations as good as parking lots.

They have been in a Main-Bergen County area, Glen Rock, a Montclair-Boonton area, Morris, Essex, a North Jersey Coast, Pascack Valley, Raritan Valley as good as along a Northeast Corridor.

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Comcast would pay $16 million in proposed Internet settlement

One million Comcast Corp. high-speed Internet customers could be eligible for rebates under a $16 million proposed class-action settlement stemming from the cable company's disruption of peer-to-peer Web traffic. The rebates could be $16 per customer.

The settlement, disclosed in federal court in Philadelphia, still needs final approval by U.S. District Judge Legrome D. Davis. A hearing on the settlement is scheduled for June. Six individual suits were consolidated into one case in Philadelphia, court documents show. Plaintiffs' attorneys could claim up to $3 million from the $16 million in fees.

Comcast did not admit wrongdoing, and the company believes its Internet practices were correct - although Comcast dropped them under political pressure in 2008.

The number of 1 million Comcast customers is an estimate contained in court documents. Comcast Internet customers will have to say they used peer-to-peer software programs between 2006 and 2008 to collect the rebates or refunds. The most popular of these software programs was BitTorrent; others were Ares, eDonkey, FastTrack, and Gnutella.

Mark Todzo, a lawyer with the Lexington Law Group in San Francisco who represented plaintiff Jon Hart, said yesterday that he was pleased with the settlement. Hart, a California resident and Comcast Internet customer, contacted Todzo's law firm after he could not share video of Grateful Dead concerts, Todzo said.

Comcast said it disrupted the traffic of some heavy Internet users - so-called Internet hogs - to maintain speeds for millions of others. The Philadelphia cable giant, the nation's largest provider of residential Internet, called the practice "reasonable network management." But critics claimed that Comcast viewed peer-to-peer online video as competition for cable TV and was making the peer-to-peer software difficult to use.

In August 2008, the Federal Communications Commission, then with Kevin Martin as its chairman, ordered Comcast to give the agency more details of its Internet practices, submit a plan on how it intended to stop interfering with Internet traffic, and disclose the new Internet management practices to customers. No fine was levied.

Comcast has appealed the FCC enforcement action to a federal court. A hearing on the case is scheduled for Jan. 8. Comcast said the proposed $16 million settlement would end the class-action part of the controversy.

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